| Seeking China
connection - American hopes to learn soon if it will join DFW to Beijing
If American Airlines wins the right to fly to China from Dallas/Fort
Worth Airport, the airline's executives might owe some thanks to
rival Southwest Airlines.
That's because the battle over the Wright Amendment, sparked in
2004 by Southwest, helped lay the groundwork for American's campaign
to win the China route.
"For American, it was a lot easier to build our case because
of the Wright situation," said Will Ris, senior vice president
of government affairs for Fort Worth-based American. "We've
been out there for two years, talking about the D/FW hub to people
in small towns, in small cities and in Congress." Those contacts
were revisited to garner support for the China flight.
The strength of American's hub at Dallas/Fort Worth Airport, with
800 daily flights to 129 U.S. cities, has been the airline's central
argument in both supporting the Wright Amendment and pressing for
new service to China.
In the Wright debate, American executives argued against lifting
that law's restrictions on Dallas Love Field, where flights are
limited to Texas and a handful of nearby states.
Airline officials said a repeal would force it to shift scores
of flights to Love from D/FW to compete with Southwest, which they
said would weaken the hub and eliminate many destinations.
Ris and other American executives visited many small cities and
airports, telling local officials that they could lose service to
D/FW and the hundreds of cities beyond the hub if Wright were repealed.
When the opportunity for new China service arose, they enlisted
many of those same officials to support American's bid, with the
argument that a nonstop flight from D/FW to Beijing would mean one-stop
service from their cities to China.
"When we went back to talk about China, they were very well
educated about how the hub works and eager to support us,"
Ris said.
And American executives hope D/FW could eventually connect Asia
to Latin America as well.
American is one of four airlines that have filed petitions with
the federal Transportation Department, seeking permission to operate
a new daily flight between the U.S. and China that will begin in
2007.
Continental Airlines has proposed a flight from Newark (N.J.) Airport
to Shanghai; Northwest Airlines wants to fly from Detroit to Shanghai;
and United Airlines has asked to fly from Washington, D.C., to Beijing.
Only one carrier will get the nod, and a decision is expected around
the end of the year. The campaign has been heated; United spent
an estimated $400,000 on newspaper ads in Washington aimed at persuading
government officials to choose its bid.
Connection the key
Dozens of government officials and business leaders from small
and medium-sized cities have sent letters to the Transportation
Department supporting American's bid. A D/FW flight would create
the first one-stop service to Beijing for 30 airports in eight states.
In addition, it would add the first competitive one-stop service
to an additional 63 airports in 31 states.
Overall, 95 airports would get one-stop flights to China through
D/FW if the American proposal wins.
American estimates that most passengers would connect to Beijing
through D/FW from large cities, including Houston, St. Louis, Chicago
and Miami. But the airline also forecast passenger traffic from
smaller cities. In the first year of operation, the flight would
carry more than 700 passengers from Huntsville, Ala., for example,
or about 450 from Columbia, S.C., or nearly 300 from McAllen in
the Rio Grande Valley, the airline estimates.
"American's proposal would particularly benefit consumers
in Baton Rouge," said Anthony Marino, director of aviation
for the airport in that Louisiana city, in his letter of support.
The flight would also "maximize benefits to the nation by creating
a new gateway in the United States to China," he said.
"From the very beginning, when we've thought about China,
we've thought about it in terms of our hubs, particularly D/FW,"
said Henry Joyner, American's senior vice president of planning.
Joyner has been driving American's decades-long quest to expand
into China. He studied Chinese history and culture in school and
is fluent in Mandarin.
"Having D/FW as a major aviation hub is really the core of
our argument," he said.
Indeed, American's case for service focuses more on the hub and
connecting possibilities than the others'. American touts not only
the number of cities that will gain one-stop service but also the
airport's potential status as the first southern connection to China.
Only three cities -- Newark, Chicago and San Francisco -- now have
nonstop service to China.
United's chief argument is that it would connect the capitals of
the United States and China for the first time. Continental, meanwhile,
touts the connection between the nations' top financial centers,
New York and Shanghai.
Northwest makes a similar case regarding the strength of its hub
in Detroit. The airline says it would create convenient service
to Shanghai for more than 100 cities.
American executives counter that similar service already exists
in nearby Chicago, and that D/FW would open access to new parts
of the country.
"The D/FW route map just leaps off the page," Joyner
said.
Latin America
Another tantalizing opportunity for American -- and D/FW -- would
be the opportunity to use the airport to connect China and Latin
America.
It's inconvenient for the airline to connect Chinese passengers
to Latin America now because federal security rules require international
passengers to obtain a visa and go through customs even if they're
just connecting at a U.S. airport.
American and other airlines are lobbying for the rules to be loosened
so that international passengers and their baggage can connect within
a secure area at the airport without going through customs and without
a visa.
D/FW's new international terminal is designed to allow such connections
if the rules change.
"Over time, we're hopeful that D/FW could become an effective
gateway from Asia to Latin America," Joyner said.
Airline consultant Mike Boyd of the Boyd Group of Evergreen, Colo.,
said that's an important consideration for American's bid.
"China-Latin America trade will be the next huge traffic growth
pattern," Boyd wrote recently.
"American's hub at D/FW is right in the middle of the two
regions."
American executives say Northwest and United are at a disadvantage,
because both carriers already have substantial service to China.
And Continental already has service to Beijing from Newark, so that
airline's Shanghai service would be redundant, they say.
Still, they acknowledge that it's impossible to know who might
win. United's capital-to-capital selling point has some analysts
giving that airline the best chance, and others have pointed out
that American recently discontinued service to Osaka, Japan, from
D/FW.
And American is still negotiating with its pilots over an agreement
to fly the route. Pilots have asked for some contract improvements
before they will sign off on the long flight.
The airline's rivals have also criticized American's bid, saying
there isn't enough demand in North Texas for Beijing flights to
justify the service.
"The entire current daily D/FW to Beijing traffic could fit
into a 44-seat American Eagle ERJ-140 with seven seats to spare,"
Continental Airlines executives wrote in a brief filed with the
Transportation Department, and pointed out that the New York-to-Shanghai
market is five times larger.
Joyner countered that regional demand is more relevant.
"We're all trying to knock down each other on this,"
he said. "I'm hopeful that the [Transportation Department]
will sit down and look at who made the best business case."
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